This white paper offers ideas to understand the complexity and diversity of Latino audiences for authentic engagement in any field, including informal science learning. It introduces four key ideas that speak to the need to shift from simplistic viewpoints to more holistic perspectives which acknowledge culture as dynamic and fluid, view audiences in more complex ways that reflect on the intersections of identities and experiences, and engage in practices that deepen our own cultural competencies.
This article was the result of ideas initially developed and presented by the authors at the Generating Engagement and New Initiatives for All Latinos Summit (GENIAL). Latino Audiences was one of several themed strands addressed during the Summit held on June 5–6, 2017.
